Axxis Beauty was never meant to be built by one person.
Behind our products, our community, our Advisors, and every new chapter of Axxis is a group of leaders who believe deeply in what we are creating.
These are the people helping move Axxis forwardbringing their individual strengths, experience, creativity, and heart to a brand that is committed to never becoming stagnant.
Built with care and conviction, Axxis Beauty brings together a love of thoughtful ingredients, elevated design, intentional product development, and everyday routines that help people feel confident and at home in their own skin.
What began as a vision has grown into a beauty and wellness brand centered around education, innovation, community, quality, and doing things differently.
For Kortney and Ryan, Axxis Beauty was never about simply launching another beauty company. It was about building the kind of company they believed could exist, one created intentionally from the ground up and designed with the future in mind.
Before Axxis, Kortney spent years within the network marketing industry, building with two different companies. Those experiences gave her an inside perspective on the power of community and relationship-based business, while also showing her the areas she believed could be approached differently. Ultimately, those experiences became part of the inspiration to stop building someone else's vision and begin creating one of her own.
And that vision didn't happen overnight.
Axxis Beauty was five years in the making, with years spent learning, researching, planning, developing relationships, understanding manufacturing, and laying the foundation for the business before its official launch on May 24, 2024.
The brand's signature aloe-based cosmetic line alone took approximately two and a half years to develop, reflecting Kortney and Ryan's belief that meaningful products and meaningful businesses are worth taking the time to build.
Today, Kortney and Ryan lead Axxis Beauty together, combining creative vision with business strategy to build a company designed for longevity rather than overnight growth.
Axxis Beauty remains independently owned, with zero outside investors and zero business debt. That independence allows Kortney and Ryan to remain closely connected to the decisions shaping the company from product development and manufacturing to operations, fulfillment, education, Advisor experience, and the continued expansion of the brand.
Their philosophy is rooted in intentional growth.
They believe that building a lasting company requires the willingness to listen, study the data, make difficult decisions, evolve when necessary, and never become so comfortable with where you are that you stop looking toward where you could go.
As Axxis continues to expand across beauty, skincare, haircare, wellness, and beyond, Kortney and Ryan remain committed to protecting the heart of what they started while continuing to strengthen the business behind it.
They are not interested in simply building the biggest company.
They're focused on building the right company and building it to last.
Their mission is simple:
Build something meaningful. Lead with integrity. Operate responsibly. Keep evolving. And never forget the people who make Axxis possible.
Because while Axxis Beauty began with Kortney and Ryan's vision, they believe its future will be shaped by the customers, Advisors, leaders, and community who choose to build alongside them.
Meet the people shaping the Axxis Beauty vision.
Director of Advisor Development
I’m Jen, a retired professional hair and makeup artist with 13 years of experience in direct sales and a true passion for helping women build something of their own. I chose Axxis Beauty because I saw an opportunity to be part of something from the ground up, with incredible products, a simple business model, and so much room for growth. What I love most is helping women believe in themselves, set goals that feel achievable, and celebrate those small wins that eventually turn into something big. There’s nothing better than watching someone make their first sale, enroll their first advisor, or realize what they’re truly capable of here. Join my team by clicking here.
Director of Advisor Development
I’m Tay, a wife to my 5th grade sweetheart and proud momma to two with a third on the way! I am a not only a passionate mentor, but a longtime lover of beauty and wellness that has led into a desire for creating an intentional life at home. From homemaking, homeschooling, and prioritizing confidence for my family, I believe the way we care for ourselves and the people we love matters most. After several years of building communities in direct sales, I’ve experienced firsthand both the incredible opportunity this industry offers and the ways we can raise the standard. My love for John Maxwell’s teachings on leadership has deeply shaped how I lead and is often reminding me that true leadership is about influence, serving people well, and developing leaders who go on to develop other leaders. It’s not about the loudest voice in the room or the person with the most ideas. At Axxis Beauty I’m passionate about creating a culture where people feel seen through recognition, supported with stacked resources, equipped through consistent trainings, and empowered to build meaningful success all without sacrificing the life they’re building it for. Being here at the very beginning was something that stood out to me because we get to build and honor the foundation of this brand together! I believe we have an opportunity to lead differently and leave this industry better than we found it! It all starts with saying yes and I’m proud of everyone who has done so already and everyone to come! The future of Axxis is so bright, my friends! You’re welcome here! Join my team by clicking here.